Wednesday, May 8, 2019

Three of the psychological factors that influence consumer behavior Essay

Three of the mental factors that influence consumer behavior are perception - Essay ExampleFinetti notes that online advertising and new media channels is adequate a larger part of the marketing mix due to the increasing number of online users who utilize internet-enabled technologies to carry through with companies. Second, marketers have to give due consideration to changing consumer preferences towards ethical and socially responsible consumption. The same generator observes, for instance, that more and more companies are going green. Apparently, this is in response to the growing public pressure on corporate actors to contribute to efforts at mitigating the social and environmental problems that business activities and the culture of consumption creates. Lastly, marketers have to have note of the lifestyle and economic changes wherein consumers live in a more fast-paced, time-constrained environment since this inevitably walk out the way that consumers evaluate and associat e themselves with products and companies.

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