aad essays

aad essays 1.ÈËÃâ€"ÊÔ ¹ÃƒÅ"à ­Ã‚ ½ÃƒÆ'à ¦Ãƒ ¦Ãƒâ€ÃƒÅ¡ÃƒÅ½ÃƒÅ ÃƒÅ' ¡ 2.Establish a de facto management standard in a market that has resisted standardization for the past 30 years. the truth is that EMC, with its current market position, is uniquely positioned to offer its management framework as a de facto standard. third-party storage platforms such as those from Compaq, Hitachi/HP/Sun, NetApp and IBM. Because of a lack of common standards in the storage industry, which prevented products from different manufacturers from working well together, EMC had a lock on customers once they settled on its proprietary platform. This translated into high prices, which led to lofty profit margins and returns on invested capital exceeding 20%.( ¼Ãƒâ€ºÃ‚ ¸Ãƒ Ãƒâ€Ãƒ  ÃÆ'à ¦Ã‚ µÃƒâ€žIBMà HITÓà Ã‚ ¾Ãƒâ€¢Ãƒ ¹Ãƒâ€œÃƒâ€¦ÃƒÅ Ãƒâ€ ) EMC built its business on superior technology. EMC's economic moat has narrowed, however. IBM IBMand Hitachi HIThave worked hard to close the technological gap, and pricing continues to decline. IBM, for example, can bundle hardware, software, and services and practically give the storage away. And in the current environment, many businesses are willing to forgo a superior product for one that meets their basic needs. Despite lowering prices, cutting expenses, and moving into new markets through partnerships with Dell DELL, EMC's profit margins continue to face pressure.(ÃÆ'à ¦Ãƒâ„¢Ãƒâ€˜Ã‚ ¹) Õ ¸ÃƒÅ½ÃƒÅ ÃƒÅ' µÃƒâ€žÃ‚ ½Ã‚ ¾Ã‚ ½ÃƒÅ Ãƒâ€¡Help is on the way for profits, thanks to the firm's investment in software. EMC now offers software that gives organizations the ability to manage their storage networks regardless of the hardware manufacturer. The software investments have already improved margins and strengthened customer relationships for EMC, and we expect more benefits. Key risks include increased pricing pressure, compe...